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Your visual identity is the cornerstone of your marketing efforts. It is the face of your business and communicates the essence of your product or service through the combined impact of your logo, stationery, advertising, brochures, signage, web site and interior. In today's competitive marketplace, do not underestimate the difference strong and inventive design can make between lackluster and blockbuster performance. Whether you already have an identity or are starting from scratch, I am committed to creating inspired and effective design rooted in an understanding of what makes you unique in your marketplace.
I begin the design process with research. Through a client questionnaire and independent inquiry, I seek to thoroughly understand you and your philosophies, your business model, your customers, your market and your competitors. The result of this critical phase is a design brief which pulls together all the findings in a more concrete and synthesized form. Once articulated and agreed upon, we can begin to attach graphic elements (type, color, texture, paper, imagery) to these goals.
The design phase is a dialogue. After presenting initial designs, we will find the right solution amidst infinite possibilities through collaboration and discussion. As your strategic partner, I am committed to creating inventive and compelling solutions.
The implementation phase is the most rigorous. Once the design is approved, I work to ensure on-time, on-budget, high-quality implementation that will bring you results. For identity projects, I develop a graphic standards manual to ensure consistent color, type and logo usage. For every project, I provide meticulous digital print production and print management to ensure that our vision is carried out beautifully and successfully.
Feel free to contact me with any questions about the way I work. I look forward to collaborating with you. |
identity :: print :: books :: environments :: web 
